Prominent Nollywood celebrities, Eniola Badmus, Kunle Remi, Tobi Bakre, Uzor Arukwe, and event anchor Toppy Banks thrilled the crowd consisting of consumers of Bigi brands and shoppers with cinema tickets giveaways and multiple rewards at the Bigi and Silverbird Cinemas exclusive partnership announcement event held at the Ikeja City Mall, in Lagos, recently.
The celebrities who were in high spirit
sensitized the crowd on the support for the movie industry with the more
refreshing viewing experience made possible by the Bigi brands, comprising its
12 variants of carbonated soft drink and Table Water, produced by Rite Foods
Limited, a world-class and proudly Nigerian company.
At the colourful two-day event made
pleasurable by the encouraging words from the celebrities who performed at
various times, the crowd was entertained on how the exclusive partnership would
benefit movie-lovers, who will be revitalized with the Bigi brands as they
watch their favourite movies with families and friends.
The Bigi and Silverbird partnership will
inspire an exciting experience in the movie entertainment sector and will
combine cinema viewing with a pleasurable and refreshing mood that gives value
for money.
It was a fun-filled evening as Shoppers and
Bigi consumers who partook in the teasing game that ensued were given freebies
consisting of labelled T-shirts, shopping vouchers, free movie tickets, Bigi
products, as well as other fantastic items, courtesy of the Bigi brand.
Eniola, who is an actress, entertainer, and
social media influencer, said the Bigi support for the entertainment and movie
industry has created the needed growth and platform for further development,
especially with the partnership with Silverbird Cinemas nationwide.
On their part, the megastars-Kunle, Uzor, and
Tobi applauded the Bigi brand for adding excitement to entertainment, an act
they said would energize movie lovers while at the cinemas.
It was indeed a pleasant moment as consumers
of Bigi range of products attested to their uniqueness and also had delightful
experiences with the fun created by the event anchor, Toppy Banks, who gave
them tips on what the partnership also entails.
He engaged them with
"tongue-twisting" phrases like "Pick a Bigi Bitter Lemon bottle
at Silverbird", "A Bigi bottle makes movies fun at Silverbird",
and "Will you like a Bigi Bitter Lemon bottle at Silverbird," which
fans were called upon to recite five times to win gifts as well.
On the exclusive partnership, the Managing
Director of Rite Foods Limited, Mr. Seleeem Adegunwa, pointed out that it
consolidates the company's pursuit for excellence and ways of constantly adding
value to lives, as demonstrated in the just concluded Bigi soft Drinks'
sponsored Nigerian Idol music reality show for budding artists.
He said the company intends to utilize the
partnership amongst other marketing activities, to reaffirm the brand equity
building strategies as a market leader.
The Rite Foods boss added that the deal is
also meant to be a sampling ground for consumers to be able to taste the
quality of the various Bigi soft drink variants while enjoying their favourite
movies with family and friends.
Established in 2007 as a subsidiary of
Ess-AYHoldings Limited, Rite Foods has been supporting the entertainment and
movie industries with the sponsorship of the Prophetess Movie Premiere, the just
concluded Nigerian Idol for music talent discovery, and now with the creation
of wonderful viewing moments with its 12 Bigi soft drink variants and table
water at Silverbird cinemas nationwide.
About Rite Foods Limited
Rite
Foods Limited, established in 2007, is truly world-class and proudly Nigerian
Food and Beverage Company; and a subsidiary of Ess-Ay Holdings. It began
production in March 2008 with sausages and has since become a major player;
where it has also set the pace in 2016 with products comprising of Bigi Cola,
Bigi Orange, Bigi Apple, Bigi Bitter Lemon, Bigi Soda Water, Bigi Lemon &
Lime, Bigi Tropical, Bigi Chapman, Bigi Tamarind, Bigi Cherry Cola, Bigi Ginger
Lemon, Bigi Ginger Ale, Fearless Redberry Energy Drink, Fearless Classic Energy
Drink, Rite Spicy, Bigi Beef Sausage roll, and Rite Sausage roll.
Bigi
Premium Table Water is produced with global best practices in purification
offers quality, freshness, confidence, and reliability. The company’s inventiveness
has earned high recognition in the energy drinks market with the first-ever
packaged polyethylene terephthalate (PET) bottle brands for the Fearless Red
Berry and Fearless Classic. It is perhaps, the fastest-growing Foods and
Beverages Company in West Africa, with the vision of becoming the industry’s
foremost conglomerate by 2030.
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