The Bigi carbonated soft drink brand, produced by Rite Foods, has again demonstrated its support for the growth of the Nigerian movie industry with the sponsorship of the Progressive Tailors Club movie premiere.
It
premiered at the Filmhouse Cinemas IMAX, Lekki Lagos, on October 24, 2021, and
in attendance were a mixed audience of various classes of movie lovers who were
eager to catch a glimpse of the exciting movie.
The
event's highlight was a fashion competition organized by Bigi for 20
shortlisted designers across the country who had participated in the online
campaign to showcase their creativity in the tailoring profession.
Three
winners emerged from the contest, and they include Debbie Kouture, from Ekiti
State, who clinched the first prize of N150,000 (One Hundred and Fifty Thousand
Naira), while "The Daiamen" and "Lamoimee" fashion
designers, both from Lagos, took the second and third position with N100,000
and N50,000 respectively.
Akinmolayan,
who was delighted with Bigi's contribution to the movie's success, commended
its sponsorship as it did for his previous film, The Prophetess, which debuted
in March 2021 in Lagos and Ibadan.
He
said the leading soft drink brand had contributed immensely to talent
development and the entertainment industry by taking it to an enviable height.
"As
you can see, the Bigi soft drink is all over the place; it is a great support
from a quality brand," he affirmed.
Speaking
about the movie, the producer stated that the film is built around the nature
of Nigerians, but from the tailors' perspectives, as they come up with
different characters which are sometimes funny and provocative.
According
to him, the movie would also be premiered in Ibadan before it is taken to the
cinemas nationwide from Friday, October 29.
It
was an evening of pleasurable moments, as many commended Rite Foods' Bigi brand
for throwing its weight behind the film, which is full of humour, promise,
expectations, and disappointments as encountered by Nigerians who always meet
tailors.
In
her remark, the Brand Manager, Boluwatife Adedugbe, posits that the world-class
and proudly Nigerian company is committed to promoting Nigerian talents in
entertainment, special skills, and ideapreneurship.
She
said the movie industry contributes massively to the country's gross domestic
product (GDP) and should be assisted to create more revenue for young Nigerians
attracted to it.
As a market leader in the beverage sector, the Bigi brand had also supported the entertainment sector through the sponsorship of the Nigerian Idol, a music reality show for budding artistes, the MAX Live show in partnership with Max FM, and the recent Felabration event held in commemorating the life and times of the late Afrobeat King, Fela Anikulapo-Kuti, in collaboration with Fearless energy drink, which presented the Fearless posthumous award to the music icon.
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