In the Skincare industry today, everyone respects Alhaja Shine Shine. In the beauty sector, her name rings a bell. She is regarded as one of the pioneers of the Skincare Business in Lagos. And she is still very much active. She is as big as they come. She started off by importing creams from abroad and distributing them. Today, she has become so big that she has her own label.
So big is Alhaja Shine
Shine that she is often regarded as Nigeria’s Queen of Cosmetics. Her real name
is Alhaja Modupeola Shukurat Abimbola Sanni. She is one of the leaders in the
Skin & Beauty sector. She stocks a lot of Cosmetics that she imports from abroad
and she also makes her own products.
So big is Alhaja Shine
Shine that a lot of new generation skincare practitioners depend on her fully
for their products. She travels from time to time to bring in all the quality
cosmetics available globally and sells them in wholesale. She owns big
warehouses all over Lagos, especially at the Trade Fair Complex where she owns
a big complex.
Her shop is located at
76 Nnamdi Azikiwe Street Lagos Island, and at Dupe Cosmetics Plaza, Enugu
Plaza, International Trade fair, Ojo, Road. So big is she that many players in
the industry respect her for her vital role in their businesses. She has saved
many skincare practitioners the stress and huge cost of having to travel abroad
to buy products since she has them in stock here in Nigeria.
Why is she called
Alhaja Shine Shine? She recently told InfoOnlineNews her story.
She’s a Skincare
advisor, a Cosmetic formulator and a businesswoman who deals with anything
relating to beauty.
She used to be a person
that only sells skincare products of various lines, the likes of Skin Success,
Topifram and Clear Essence.
People would go to her
and ask her what they can use to enhance their complexion and skin tone.
And she would recommend
one thing or the other. Aside from selling skincare products, she also sells
makeup products. One of them is Glitters which was called shine shine back in the
day.
She would buy the
glitters in bulk and repack them in little quantities.
In the process of
repacking she would have a lot of shine shine on her face and body and people
started calling her Shine Shine.
She went with one of
her friends to Oprah Benson to enrol for class but she couldn’t push through
because of her busy schedules
So everything she knows
is self-taught and based on precedence. She started visiting different
countries to get the best products for her customers and clients.
How did she build her
solid reputation?
Her daughter told us.
“There’s one thing that people know her for QUALITY.
She would not
compromise her products for a lesser one or cheaper one because of money. She
carries only original brands and that is why the name has since stayed”.
How was she able to
sustain the business up till this point?
Her daughter explains
further. Well, No 1 thing about her is she’s someone that prays a lot. God
first, hard work and more. I am not supposed to attribute all of what she has
contributed to the skincare line to God but at the same time if you are very
hardworking dedicated and focused you still need God”.
“So I will say it’s a
lot of hard work, dedication, focus, being truthful and humility. A lot of
people say she’s very humble as there are a lot of people younger than her that
she calls her friend”.
“And another thing is
she’s very large at heart. She’s is a big giver and a huge one at that. She
always says that she would have contributed to the skincare Industry more than
she’s doing now if she was more educated”.
“She does wholesale,
retail and all. She does private labels too. She does rebranding.
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