Promotes kindness across over 7 countries
· The FirstBank CR&S Week is a dedicated week designed to offer opportunities for employees to give their time & resources to defined causes in line with the Bank’s CR&S strategic approach;
· The FirstBank CR&S Week is held in Nigeria and 7 other countries: the United Kingdom, Ghana, DRC, Guinea, Sierra Lone, Senegal and Gambia;
· Since its maiden edition in 2017, the FirstBank CR&S week in 2017 is fast becoming a household name in the Bank's host economies.
In furtherance of its continued commitment to
impacting the lives of individuals in its host communities across 7 Countries:
Nigeria, United Kingdom, Ghana, DRC, Guinea, Sierra Lone, Senegal and Gambia.
First Bank of Nigeria Limited has announced the Fifth edition of its Corporate
Responsibility & Sustainability (CR&S) week, scheduled for 22- 27
August 2022.
The
event which is themed: “Kindness…. A Way of Life” reflects the
single-minded purpose to make a difference in the world by inspiring and
institutionalising kindness. SPARK is an acronym for Start Performing Acts of
Random Kindness and it is a values-based initiative designed to raise
consciousness that we can choose to be kind.
The
FirstBank CR&S Week is a dedicated week designed to offer opportunities for
employees to give their time & resources to defined causes in line with the
Bank’s CR&S strategic approach. The CR&S Week will offer employees
opportunities to give their time & resources to defined causes. The Week’s
activities are an aspect of the Bank’s Employee Giving & Volunteering
Program, which was instituted to encourage employees to give back to the
community as well as inculcate in them the integral corporate culture of giving.
The
Bank held the maiden edition of the CR&S week in 2017 with a focus mainly
on three key initiatives/activities which were giving and visits to
orphanages/less privileged homes/IDPs; career counselling day; and Staff Promoting
Acts of Random Kindness (SPARK) initiative – which is now Start Performing Acts
of Random Kindness. The CR&S week has become more successful in subsequent
years and it is fast becoming a household name in the Bank's host economies.
There
are five main activities to be implemented during this year’s CR&S Week in
Nigeria, FBNBank UK and across the SSA markets. These activities include SPARK
APP, Kind Comments Day, Visits to orphanage/less privileged homes,
SPARK School Engagement, and Women Economic Empowerment. The major highlight of
the Week will be the launch of the SPARK APP. The app is strategic in the
Bank's journey to institutionalize “A Day of Kindness” on a national level, and
globally position the Bank as a Corporate Citizen in leveraging new media to
drive sustainability practices.
The
SPARK App is a sensational application designed to have individuals abreast
with the act of kindness through various kindness-based quotes and
inspirational phrases that will be displayed on one’s phone screen, especially
when the phone is idle.
Kind
Comments Day is an initiative that focuses on inspiring and encouraging
everyone to be deliberate with the use of kind words in relating or interacting
with anyone.
In
addition, with Women Empowerment, the Bank will support, VVF patients in need
of surgical operations and also empower them with vocational skills as they
integrate back into society.
The
SPARK Schools Engagement will be implemented through the National
Competition of JAN SPARK School Integration. The activity is aimed at rewarding
the various participating students, following their SPARK activity, Through the
partnership with JAN, SPARK is integrated into the JAN Company Program, where
students are taught the values of SPARK. The SPARK schools’ competition has
been tied with Company programme regional competition, ensuring they imbibed the
values taught during the training. One of the highlights of the event is the
visit to orphanage homes and the less privileged, across various cities which
will be carried out by volunteers from the Bank.
Speaking
during the week, Dr Adesola Adeduntan, CEO, of FirstBank said “The CR&S Week is another opportunity to
strengthen our commitment and extend our reach beyond the communities where we
operate in Nigeria and across our subsidiaries. Over time, our goal has
stayed the same, to create platforms through which our positive impact is felt.”
“For
us in the FirstBank Group, beyond saying that we care, we take a step further
and show it,” he concluded.
Through
the years of commemorating its annual CR&S Week, FirstBank has impacted
lives across its host communities in Nigeria, the United Kingdom and its SSA
subsidiaries. These impacts comprise the partnership with Lagos State
Government on the provision of a Primary Health Centre at Ijedodo Community,
Lagos State; engagements with over 60 charities,
Non-governmental organisations, orphanages, correctional centres, schools and
Internally Displayed Persons (IDP) Camps which resulted in touching the lives
of over 20,000 underprivileged individuals in the society including widows,
orphans and children with disabilities.
About FirstBank
First
Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading
financial inclusion services provider in Nigeria for over 128 years.
With
over 750 business locations and over 180,000Banking Agents spread
across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a
comprehensive range of retail and corporate financial services to serve its
over 30 million customers. The Bank has an international presence through its
subsidiaries, FBNBank (UK) Limited in London and Paris, FBNBank in the Republic
of Congo, Ghana, The Gambia, Guinea, Sierra Leone and Senegal, as well as a
Representative Office in Beijing.
The
Bank has been handy at promoting digital payment in the country and has issued
over 10 million cards, the first bank to achieve such a milestone in the
country. FirstBank’s cashless transaction drive extends to having more than 10 million people on its USSD Quick Banking service through the nationally
renowned *894# Banking code and over 4.5 million people on the FirstMobile
platform.
Since
its establishment in 1894, FirstBank has consistently built relationships with
customers focusing on the fundamentals of good corporate governance, strong
liquidity, optimised risk management and leadership. Over the years, the Bank
has led the financing of private investment in infrastructure development in
the Nigerian economy by playing key roles in the Federal Government’s
privatisation and commercialisation schemes. With its global reach, FirstBank
provides prospective investors wishing to explore the vast business
opportunities that are available in Nigeria, with an internationally competitive
world-class brand and a credible financial partner.
FirstBank
has been named “Most Valuable Bank Brand in Nigeria” six times in a row (2011 –
2016) by the globally renowned “The Banker Magazine” of the Financial Times
Group; “Best Retail Bank in Nigeria” for seven consecutive years (2011 – 2017)
by the Asian Banker International Excellence in Retail Financial Services
Awards and “Best Bank in Nigeria” by Global Finance for 15 years. Our brand
purpose is always to put customers, partners and stakeholders at the heart of
our business, even as we standardise customer experience and excellence in
financial solutions across sub-Saharan Africa, in consonance with our brand
vision “To be the partner of the first choice in building your future”. Our
brand promise is always to deliver the ultimate “gold standard” of value and
excellence. This commitment is anchored on our inherent values of passion,
partnership and people, to position You First in every respect.
Folake Ani-Mumuney
Group Head, Marketing & Corporate
Communications
First Bank of Nigeria Limited
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